This Privacy Policy (hereinafter referred to as the "Policy") describes how the RIDE Bike Shop online store (hereinafter referred to as "We") collects, uses, stores, and protects the personal data of users of the website ecoride.com.ua (hereinafter referred to as the "Website").
We value your privacy and make every effort to ensure the protection of your personal data in accordance with the Law of Ukraine "On Personal Data Protection" and other applicable legislative acts of Ukraine, as well as the requirements of the EU General Data Protection Regulation (GDPR), where applicable.
1. General Provisions
This Policy applies to all personal data we receive from you when using the Website and related services.
By using the Website, you agree to this Privacy Policy and the terms of processing your personal data. If you do not agree with the terms of this Policy, please do not use the Website.
This Policy is governed by the laws of Ukraine. In case of disputes, they shall be resolved in accordance with Ukrainian legislation.
2. What Information We Collect
We may collect the following personal information:
Personal information you provide to us. This information is provided when registering on the Website, using feedback forms (requesting a callback, consultation, booking a test ride, contact form), or making a purchase:
- first name, patronymic, last name,
- email address,
- contact phone number,
- address,
- delivery address,
- other information you choose to provide.
Automatically collected data (technical data):
- device data: device type, operating system, browser type and version, screen resolution,
- Website interaction data: IP address, date and time of access, viewed pages, session duration, referral source, clicks on Website elements, error information,
- location data: may be determined by IP address,
- cookies: see Section 6 of this Policy.
We do not knowingly collect personal data from individuals under the age of 18. If you are a parent or guardian of a minor who has provided us with data — please contact us to request its deletion.
3. Use of Collected Information
We use the collected information for the following purposes:
- processing and fulfilling orders for goods/services,
- organizing the delivery of ordered goods,
- providing warranty and after-sales services,
- consultations, customer support, and responses to inquiries,
- analyzing the Website's performance and user behavior to improve its usability and functionality,
- conducting and evaluating the effectiveness of advertising campaigns, including conversion tracking and showing relevant ads on other websites,
- complying with applicable laws.
4. Data Retention Period
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected or until your request for deletion, unless otherwise required by applicable law.
5. Disclosure to Third Parties
We do not sell, trade, or transfer your personal data to third parties. Your data may only be disclosed to third parties in the following cases:
- to fulfill your order (e.g., to delivery services),
- when using analytics and advertising services, such as Google Analytics and Google Ads (according to their privacy policies),
- if required by the laws of Ukraine.
6. Use of Cookies
Cookies are small text files stored on your device when you visit a website.
We use the following types of cookies:
- necessary cookies: essential for the core functionality of the Website and without which the Website cannot function properly. These cookies do not store personal data,
- functional cookies: help maintain certain features of the Website, such as remembering visitor preferences when viewing embedded YouTube videos, or storing temporary shopping cart content,
- analytical cookies: used to understand how visitors interact with the Website (e.g., number of visitors, page views, traffic sources, etc.). We use Google Analytics for this purpose,
- advertising cookies: store information about how a visitor uses the Website to show more relevant and personalized advertising.
Cookies placed by third parties, such as Google (for Google Analytics and Google Ads), are subject to the privacy policies of those third parties.
Most web browsers automatically accept cookies, but you can modify your browser settings to refuse cookies or notify you when a cookie is sent. Please note that disabling cookies may affect the functionality of the Website and access to some of its pages. Information on managing cookies in your browser can be found in its help section or on the official websites of browser developers.
You can manage your consent preferences for cookies on our Website using the consent banner.
7. Data Security
We take all necessary organizational and technical measures to protect your personal information from unauthorized access, alteration, loss, or destruction.
These measures include:
- using security protocols (SSL encryption) to protect data transmission on the Website,
- regular software and security system updates, use of passwords and other authentication mechanisms,
- restricted access to personal information to authorized employees who need it to perform their duties.
8. Your Rights
You have the right to:
- request information about your personal data,
- request correction of inaccurate or incomplete data,
- request restriction of data processing,
- request deletion of your data,
- withdraw your consent to data processing (including for marketing purposes),
- contact the Human Rights Commissioner or other competent authorities if you believe your rights have been violated.
To exercise your rights, please contact us using the contact information provided in Section 9 of this Policy.
9. Contact Information
Email:
Website: https://ecoride.com.ua
Address: 03187, Kyiv, Akademika Zabolotnoho St., 11
10. Changes to the Policy
We reserve the right to make changes to this Policy at any time. All changes take effect upon publication on the Website. We recommend reviewing this page regularly to stay informed about the current version of the Policy. Continued use of the Website after changes have been made indicates your agreement with the updated Policy.
Last updated: July 11, 2025.